Peer to Peer (P2P) Digital Fundraising Platforms
If non-profits want to maximize the impact of their very best constituents and fundraising teams, they must enable them with their own fundraising microsite. These landing page websites are personalized to the user who is attempting to raise funds for your cause and allows them to share their page on social media or email. Fundraisers must focus on meeting the donors where they are, on their terms. This means making donating more social and more tailored to mobile. According to Diane Klich is VP of Product & Strategic Initiatives for Raisin, over 50% of an event’s donations come through mobile and on the day of an event that number can jump to over 80%.
Non-profit executive directors and development directors must think of the digital platforms for donation as the most scalable way to fundraise. Once these platforms are built out and branded for your upcoming events, they have unlimited reach. Unlike individuals who are more limited by how many people they can call or meet with in a day, these digital giving platforms can mobilize a cause in an exponential way. It’s important to note that larger donations from corporations or major donors often come in “offline” ways do to transaction fees, but if your fundraising strategy includes events or drives to hit a certain goal, it is important that you arm your constituents with Peer to Peer fundraising platforms. Blackbaud’s Raiser’s Edge NXT and eTapestry solutions are very popular, as is Salesforce.com for non-profits, and NeonCRM, DonorPerfect, and Salsa Labs are also popular. Some crowdfunding specific Software as a Service (SaaS) offerings include:
- Classy (Integrates well with Salesforce and MailChimp)
Now even Facebook has a Fundraisers function, and Amazon offers Amazon Smile to support a user’s favorite non-profit each time they purchase something on Amazon.
Cloud based file sharing for the Board of Directors and Governance
Non-profit executives and their staff know the pressure of preparing for a Board of Directors meeting. Trying to condense everyone’s different information in the various practice areas of your non-profit into tidy documents can be stressful. The goal is to concisely explain the impact the organization has had so far, and what decisions need to be made in order to advance the mission. As leaders in non-profits, we need to waste less time in hunting down documents or chasing email threads. That’s where cloud based file sharing from places like Microsoft 365 (OneDrive), Google Drive, Box, and DropBox can come in handy. In addition to these tools, some teams are taking more advantage of tools like Slack or Skype for Business in order to collaborate on a file or a topic of discussion more efficiently than in email.
Furthermore, when you need a level of separation from your organization’s working files and those that are presentable to the Board, you may want to invest in a Board of Director’s collaboration platform like DirectorPoint or BoardEffect.
Performance Management Software
Part of keeping top talent is creating an environment of equal parts accountability and care. To care for your employee’s career is to have productive evaluations of their work in a one on one setting and to seek feedback throughout the organization on how each member can improve. Performance management software simplifies this process for leaders.
Some examples of performance management software include Halogen, BambooHR, TalentSoft, Echospan, and SuccessFactors. IBM and Oracle also have components of performance management software. These tools can help you track hiring anniversaries, one on one feedback, career planning, goal setting and much more.