In the uncertain time that COVID-19 presents, fundraisers across the globe must get creative to continue to raise money to drive the mission of their organizations. Here are some ideas that you can use in an effort to keep in touch with your constituents in this time of social distance and stay-at-home orders.
1. Virtual Events
When groups are unable to come together for a special event or gala, leverage technology to promote, engage and execute your events with virtual events.
Virtual events can be executed quickly and opened up to a wide group of supporters and constituents across the country that would normally be difficult to gather in one location. Since the COVID-19 pandemic has forced people to stay at home, many organizations have had to shift their already planned events to a virtual setting, having constituents connect via a teleconferencing or social media platform.
Examples of virtual fundraising events:
- Online Auctions
- Online Gala Reception
- Virtual & Online Campaigns
2. Free Digital Download with Donation
A popular way to gain new information and donations is to provide a free e-gift with a new donation. The e-gift requires little to no cost for the organization and is a great way to encourage new donors to make their first donation. Partner with content creators to produce a unique and desirable gift that can be sent through email or a link to your website after the donation has been received.
3. Host a Contest
Another fundraiser involving giving back to your donors in a different way is to host a contest. In this case, each donation before a set deadline is entered to “win” something.
The prize(s) to win can be anything, as long as its enticing and people would be willing to make a donation to win.
4. Anniversary Fundraiser
Now would be a great time to use your organization’s 30th birthday (for example) to raise money. Ask donors to give $30 in celebration of all the accomplishments that your organization has made in its first 30 years with hope for the next.
5. Partner with a Twitch/Youtube/Mixer Streamer
Replacing the telethons of old, stream-a-thons have become a new way for money to be raised at home. According to the streaming platform, Twitch, more than $75 million has been raised for charities between 2012 and 2017. Streamer Pestily, has raised more than $430,000 since January 1 for the Starlight Children’s Foundation. Many streamers are looking to partner with organizations to host a “digital telethon”.
Another recently new and popular way for nonprofits and individuals to raise money for a wide variety of causes that they care about.
Nonprofits can set up crowdfunding pages that can be shared through email campaigns and social media posts.
To make sure that you get the most out of your crowdfunding efforts, follow these best practices:
- Interact with your supporters on a consistent basis.
- Post photos/videos, messages and new content.
- Set up giving levels to incentivize larger donations.